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Discover how Siege Consulting can help strengthen your market position and drive lasting growth.

Brand Consulting
Marketing Consulting
Data & Analytics

BRAND
CONSULTING

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Our brand strategy consulting services provide essential expertise to build and refine your company’s brand.

We specialize in Market Positioning to distinguish your brand from competitors, Brand Experience to bring the brand to life and create memorable customer interactions, Growth & Innovation to drive new product success, and Research to make informed decisions.

Partnering with our expert team ensures a strategic approach that enhances your brand’s impact, drives growth, and maximizes profitability. Let us help you define your brand’s path to success.

Market Positioning

At Siege Consulting, we help clients define and position brands to boost customer relevance and stand out amongst the competition. Market positioning involves an analysis of market trends, identifying your brand’s unique value proposition, understanding your competitive set, and targeting the right audience. Once defined, an effective market position provides the strategic platform for all communication strategies and plans to be built against.

Example:

Developed a scalable growth strategy, marketing approach, and data tracking system while carving out a niche in the crowded in-home healthcare market for a new entrant by addressing the complex dynamics of the aging population and industry shortfalls.

Brand Experience

Brand Experience is crucial as it defines how customers perceive and engage with your brand. It entails creating a cohesive and engaging customer journey across all touchpoints (both on and offline). As complex as this can be, at Siege Consulting, we help our clients deliver memorable interactions and build strong emotional connections, driving customer loyalty.

Example:

Conducted a comprehensive market analysis for a trailblazing femtech company, identifying a unique positioning opportunity to grow subscription base and length by developing enhanced personalized relationships.

Growth & Innovation

Siege Consulting assists clients with market expansion through new product development and commercialization. We identify opportunities, often ahead of market trends, to fulfill demand, then develop new product launch strategies. This service fuels business growth by selectively and strategically extending the brand and products, frequently into new categories.

Example:

Identified a new consumer segment particularly influential during key selling seasons for a major CPG, then adapted the innovation pipeline, leading to new revenue streams and expanded retail presence.

Research

In brand strategy development, research provides critical insights into market trends, consumer behavior, and competitor dynamics. It helps inform brand positioning, refine messaging, and guide decision-making, ensuring your brand strategy is grounded in data. At Siege Consulting, we leverage a host of research methods and apply the findings to strengthen brands and foster customer loyalty.

Example:

Reversed decade-long decline of dairy milk consumption by developing a rebate program to drive consumer demand in place of a supply-side focus for driving growth.

Marketing
Consulting

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At Siege Consulting, we understand that the path to sustainable business growth requires a strategic, insights-driven approach to marketing.

Our comprehensive suite of marketing services is designed to help our clients navigate the evolving landscape and achieve their growth objectives. From uncovering deep customer insights to optimizing audience segmentation and targeting, crafting impactful customer journeys, and developing holistic marketing plans, our team of experts collaborates

closely with you to realize your brand’s full potential. By seamlessly integrating these critical marketing disciplines, we empower our clients to make informed decisions, allocate resources effectively, and execute marketing strategies that deliver measurable results. Let us be your trusted partner in driving pivotal growth for your business.

Insights

We believe deep, proprietary, forward-looking, and actionable customer insights, coupled with a strategic approach, are essential for brand and business growth. Our approach combines consumer insight research, analytical rigor, and creativity to strengthen brands and drive business success, transforming knowledge into impactful understanding.

Example:

Uncovered the primary vocation and lifestyle habits of a new target audience for a global CPG, then shifted the marketing strategy to gain a competitive advantage among the new segment.

Audience Segmentation & Targeting

Effective segmentation and targeting are crucial for maximizing marketing impact. We excel in optimizing resource allocation by aligning budgets with the most promising target customers. Our market segmentation framework identifies distinct consumer groups and highlights attractive segments based on size, profitability, and growth potential. Target marketing refines this strategy, enabling companies to prioritize limited resources for the highest returns, while understanding the “target market” versus the broader “consumption market.” We complete the STP (Segmentation, Targeting, Positioning) framework with strategic brand positioning, employing research, workshops, and persona development.

Example:

Developed an urban marketing strategy for a leading CPG to target a specific audience. Created a matched market test using a statistical algorithm to pair markets based on sales, distribution, demographics, and occupational data. Then tested the sales impact of media to determine optimal spend per market size to deliver ROI.

Journeys

In today’s market, how you communicate can be just as crucial as the product you offer. Customer journey mapping helps identify the optimal timing, location, and message for influencing decisions. By utilizing customer personas, we collaborate with clients to map the detailed decision journey and create a marketing touchpoints plan, taking into consideration the most impactful media mix and messaging to ensure optimal customer experience.

Example:

Conducted proprietary research for a leading arts & crafts manufacturer uncovering a 7x opportunity gap in seasonal sales due to retail category merchandising practices not aligning with shopping journeys.

Planning

Marketing plan development should naturally follow market assessment and positioning activities. We combine essential strategic marketing elements to guide downstream efforts, including defining the marketing mix. We efficiently diagnose key issues across diverse client situations to construct marketing strategies and plans that achieve goals and drive growth.

Example:

Identified operational and training gaps for a new home care provider while developing the launch strategy.

DATA &
ANALYTICS

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To get advanced marketing analytics into the hands of the right users, organizations must overcome a handful of challenges.

One is simply knowing where to start. Companies often have massive amounts of data plus any number of ways they might want to use it; but, struggle to stitch it all together in a way that is both useful and aligns with business goals. At Siege Consulting, we provide our

clients with advanced marketing analytics capabilities tailored to your unique business needs, ensuring that data is not only actionable but also strategically aligned with your objectives—empowering your team to make informed decisions and drive measurable growth.

KPIs

At Siege Consulting, we believe that selecting the right key performance indicators (KPIs) is crucial for measuring the success of an organization’s efforts and determining the contribution of marketing to broader business objectives. Our team of experts works closely with clients to develop a tailored KPI framework aligned to their goals, enabling them to gain valuable insights, make informed decisions, and drive sustainable growth. By understanding the interplay between marketing activities and overall performance, we empower our clients to optimize their strategies, allocate resources effectively, and unlock new opportunities for success.

Example:

Performed a comprehensive marketing analysis for a leading analgesics brand testing a new commerce platform, improved upon the KPI selection and revealed significant sales lifts, thereby providing critical insights to optimize the platform’s effectiveness and ROI.

Data Stitching & Tracking

Siege Consulting’s data-driven approach empowers clients to make informed, strategic business and marketing decisions. We start by integrating disparate data sources into a single platform, creating a unified, comprehensive view of the business. Through advanced data transformation and normalization, we translate the data into actionable insights that fuel sustainable growth.

Example:

Established an automated tracking system for a group of home care cooperatives to stitch all data together from marketing, lead gen, and acquisition to client health outcomes and lifetime value.

Advanced Analytics

Building on the foundation of integrated data and tailored KPIs, Siege Consulting conducts advanced analytics such as predictive modeling and machine learning algorithms to unlock deeper insights, uncover hidden patterns, and identify growth opportunities that then guide strategic decision-making. By converting data into actionable intelligence, we enable our clients to refine their marketing strategies, allocate resources more effectively, and achieve tangible business results.

Example:

Halved media investment while increasing eCommerce sales volumes for a probiotic brand by optimizing the channel mix and adjusting spending levels based on insights uncovered through marketing mix analysis.

General
Questions

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What services does Siege Consulting offer?

Siege Consulting provides specialized services in Brand Consulting, Marketing Consulting, and Data & Analytics. Our Brand Consulting services help companies define a compelling brand identity, establish a strong market position, and gain a competitive advantage. Our Marketing Consulting focuses on utilizing deep insights, precision targeting, and designing customer journeys that align with your growth objectives. Our Data & Analytics services transform raw data into actionable insights through customized KPI frameworks, predictive analytics, and data integration, enabling your team to make informed, growth-driven decisions.

How can Siege Consulting support my brand and marketing strategy?

We work with you to define a unique market position that highlights your brand’s strengths and differentiates it from competitors. From there, we develop targeted growth strategies that align with your goals and resonate with your target audience. Whether through fine-tuning your brand identity, optimizing your customer journeys or working on market innovation, our strategies are designed to elevate brand visibility and drive sustainable growth.

How does Siege Consulting use data and analytics to drive results?

Our Data & Analytics services provide a 360-degree view of your business performance. We create tailored KPI frameworks to measure success, integrate data across platforms for cohesive tracking, and apply advanced analytics techniques, such as predictive modeling, to uncover growth opportunities. This strategic intelligence enables you to make data-backed decisions that align with your business objectives and lead to measurable, growth-oriented outcomes.

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Explore how we can collaborate to achieve your goals

Our team is ready to guide you, no matter the timeframe or approach needed, to chart the most effective path forward.

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