Discover how Siege Consulting can help strengthen your market position and drive lasting growth.
Our brand strategy consulting services provide essential expertise to build and refine your company’s brand.
We specialize in Market Positioning to distinguish your brand from competitors, Brand Experience to bring the brand to life and create memorable customer interactions, Growth & Innovation to drive new product success, and Research to make informed decisions.
Partnering with our expert team ensures a strategic approach that enhances your brand’s impact, drives growth, and maximizes profitability. Let us help you define your brand’s path to success.
Market Positioning
Example:
Developed a scalable growth strategy, marketing approach, and data tracking system while carving out a niche in the crowded in-home healthcare market for a new entrant by addressing the complex dynamics of the aging population and industry shortfalls.
Brand Experience
Example:
Conducted a comprehensive market analysis for a trailblazing femtech company, identifying a unique positioning opportunity to grow subscription base and length by developing enhanced personalized relationships.
Growth & Innovation
Example:
Identified a new consumer segment particularly influential during key selling seasons for a major CPG, then adapted the innovation pipeline, leading to new revenue streams and expanded retail presence.
Research
Example:
Reversed decade-long decline of dairy milk consumption by developing a rebate program to drive consumer demand in place of a supply-side focus for driving growth.
At Siege Consulting, we understand that the path to sustainable business growth requires a strategic, insights-driven approach to marketing.
Our comprehensive suite of marketing services is designed to help our clients navigate the evolving landscape and achieve their growth objectives. From uncovering deep customer insights to optimizing audience segmentation and targeting, crafting impactful customer journeys, and developing holistic marketing plans, our team of experts collaborates
closely with you to realize your brand’s full potential. By seamlessly integrating these critical marketing disciplines, we empower our clients to make informed decisions, allocate resources effectively, and execute marketing strategies that deliver measurable results. Let us be your trusted partner in driving pivotal growth for your business.
Insights
Example:
Uncovered the primary vocation and lifestyle habits of a new target audience for a global CPG, then shifted the marketing strategy to gain a competitive advantage among the new segment.
Audience Segmentation & Targeting
Example:
Developed an urban marketing strategy for a leading CPG to target a specific audience. Created a matched market test using a statistical algorithm to pair markets based on sales, distribution, demographics, and occupational data. Then tested the sales impact of media to determine optimal spend per market size to deliver ROI.
Journeys
Example:
Conducted proprietary research for a leading arts & crafts manufacturer uncovering a 7x opportunity gap in seasonal sales due to retail category merchandising practices not aligning with shopping journeys.
Planning
Example:
Identified operational and training gaps for a new home care provider while developing the launch strategy.
To get advanced marketing analytics into the hands of the right users, organizations must overcome a handful of challenges.
One is simply knowing where to start. Companies often have massive amounts of data plus any number of ways they might want to use it; but, struggle to stitch it all together in a way that is both useful and aligns with business goals. At Siege Consulting, we provide our
clients with advanced marketing analytics capabilities tailored to your unique business needs, ensuring that data is not only actionable but also strategically aligned with your objectives—empowering your team to make informed decisions and drive measurable growth.
KPIs
Example:
Performed a comprehensive marketing analysis for a leading analgesics brand testing a new commerce platform, improved upon the KPI selection and revealed significant sales lifts, thereby providing critical insights to optimize the platform’s effectiveness and ROI.
Data Stitching & Tracking
Example:
Established an automated tracking system for a group of home care cooperatives to stitch all data together from marketing, lead gen, and acquisition to client health outcomes and lifetime value.
Advanced Analytics
Example:
Halved media investment while increasing eCommerce sales volumes for a probiotic brand by optimizing the channel mix and adjusting spending levels based on insights uncovered through marketing mix analysis.
What services does Siege Consulting offer?
How can Siege Consulting support my brand and marketing strategy?
How does Siege Consulting use data and analytics to drive results?
Our team is ready to guide you, no matter the timeframe or approach needed, to chart the most effective path forward.