At Siege Consulting, we specialize in developing realistic and actionable strategies, providing you with a clear path to more market share and a competitive edge in your industry. As a boutique consultancy, our primary focus is on the marketing and sales of goods and services, particularly for companies competing within the health and wellness sectors.
With nearly 20 years of experience, Siege brings a unique perspective to the consulting market, blending multifaceted industry knowledge with personalized service. Our strategic guidance is tailored to improve marketing and sales performance, delivering tangible business growth.
Discover how our proven approach can unleash your organization’s competitive edge and boost market share.
Industry Focus & Approach
We conduct in-depth quantitative and qualitative research to understand the landscape, including trends, competitor positioning, audience insights and direct/adjacent industry dynamics. This holistic analysis serves as the foundation for our approach.
Multiple client organization elements such as vision, goals, operational capabilities, capital, reputation, and experience are then factored into the equation as the growth opportunities are identified and assessed.
The approach culminates with a viable, comprehensive and effective strategic roadmap capable of being measured and assessed for optimization.
Carol Maggio, Partner
I am recognized as a thought leader and storyteller with a pulse on culture and trends, known for translating emerging indicators into actionable plans that keep organizations ahead of the curve. Highly skilled in advanced analysis, I bring a unique ability to combine cultural insight with hard numbers, ensuring strategies are both innovative and measurable.
Shantelle Wasag, Partner
I am an inspirational leader, skilled connector, and commercialization expert, adept at asking the right clarifying questions to get to the “why” behind any complex project. With a passion for developing brands to their fullest potential, I excel at bridging the gap between innovation and the marketplace, ensuring new ideas achieve commercial success.
Fiona Thwaites, Partner
I am a trailblazer in digital health, product innovation, and women’s wellness—known for turning cultural signals into bold, actionable strategies that drive growth. With deep expertise in GTM, MVP and customer experience, I bring a rare ability to blend visionary storytelling with data-backed execution. I partner with startups and global brands to shape what’s next in health and wellness.
What industries does Siege Consulting specialize in?
Who leads Siege Consulting, and what experience do they bring?
How does Siege Consulting work with clients to achieve their goals?
Whether you require short or long-term guidance, and even if you’re unsure of the best approach, Siege Consulting will work with you to develop the most effective path forward.
